Glen Osmond Road – Official car of the Australian Ski Team

I first noticed this Subaru L series in front of me at the lights the other day because of its outstanding original condition. This photo doesn’t really do the car justice, but it looked exactly as if it had just been driven out of the showroom. The 80’s brown paintwork, brown velour-effect trim, even right down to the space age style hubcaps were all in brand new, unmarked condition. But the real interesting part was the sticker on the rear window.

This L series, some 20+ years later, still bore the evidence of Subaru’s sponsorship of the Australian Ski Team. I’m not sure what year this particular example is from, but the third generation L series was produced from 1985 until 1994. It looks to be an 80’s example to me, which might explain the ski sponsorship sticker – the 1988 Winter Olympics were held in Calgary, Canada, so it is quite plausible that Subaru used the publicity around their sponsorship of the Australian ski team in Canada to promote their car’s rugged 4WD drivetrains and go-anywhere abilities. I’m just amazed that this sticker is still in perfect condition.

Subaru in the United States have long been strong supporters of the United States Ski team. This tacky ad from the early 80’s is well worth watching, even for it’s ending alone.

Skiing is the perfect sport for Subaru to align their brand with as it embodies the lifestyle that the Subaru target market aspire to – fit, healthy, energetic people, out in the environment participating in a desirable, almost exclusive sport and having fun doing it. And what better car than a Subaru to carry your ski’s and friends to the slopes, the trusty 4WD gripping its way through the snow.

And here we are, thirty years later, and nothing much has changed. This is Subaru’s Forester based National Mountain Rescue concept; the perfect vehicle to navigate the intimidating slopes and rescue stricken skiers from their icy doom.

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