A visit to The House of Simple Pleasures – Deus ex Machina

DSC_0367Pretty much everyone who’s into cool stuff is aware of Deus Ex Machina, the guys who started off building ridiculously fresh motorcycles and have since branched out into clothing, fixie bicycles, surfboards, skateboards and pretty much anything that takes their fancy. Whilst Deus haven’t branched out into sports cars (yet) and despite Any Given Reason not being a motorcycle (or bicycle… or surfing etc) blog, I think this is definitely going to be of interest to our readers.

DSC_0326“Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun that just owning something. The Deus philosophy recalls an era before the various pursuits were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice”.

Deus’ own words, and I couldn’t agree more. Without knowing it, that’s really the philosophy that guides anyone who’s into old cars and building things, and I think why a lot people feel a natural attraction to the Deus brand.

DSC_0378The House of Simple Pleasures is pretty easy to get to. Located in inner suburban Camperdown in Sydney, it’s a quick 10 minute bus ride from the CBD Central Station, and situated right on the Great Western Highway. The huge motorcycle on the wall gives the game away.

DSC_0352Deus is the brainchild of Dare Jennings, founder of the Mambo clothing company, so it’s no surprise that these days the Deus clothing business is probably far bigger than the motorcycle side of things. But at the House of Simple Pleasures they seem to have struck the right balance – it still feels like a motorbike shop with a some clothing for sale, rather than a clothing shop with a couple of motorcycles dotted about.

DSC_0329You can still check out the bikes and parts, and it still smells like a proper motorcycle shop.

DSC_0358And there are reflections of motorcycles in the changeroom mirrors!

DSC_0376The House of Simple Pleasures also features the Deus Cafe, which seems to be a local hangout for both arty types and guys into custom bikes – it’s an interesting meeting point of cultures.

DSC_0372The food is good, if a little expensive, but you dine amongst some of the coolest custom bikes getting around. I’m happy to pay a little more for that experience.

DSC_0370You’ll notice a Deus bag there on our table. That should serve as a warning – it’s almost impossible to visit Deus and not make a purchase of some sort!

DSC_0344From the shop floor you can see into the workshop, where a huge variety of bikes are under construction. Although, I’m not really sure just how much serious work goes on in this facility – I’d say that the noises of welding, grinding, tuning motorcycles would somewhat disrupt the chilled vibe of the store.

DSC_0346It’s probably just used for light work, with another facility somewhere else for hardcore building. But either way, the workshop looks damn cool.

DSC_0348In addition to their own clothing lines, Deus also sell parts for bikes, and stock a range of riding gear and helmets. A cool little detail I noticed was that Deus stock two ranges of leather riding jackets – brand new, and old vintage ones that are already ‘worn in’ for you.

DSC_0349In fact, Deus is really all about the little details.

DSC_0319It’s what sets them apart from the rest.

DSC_0307DSC_0360The Deus style looks very simple at first glance, but it’s actually ridiculously difficult to achieve this style in such a cohesive way. You look at this bike here and think it looks pretty simple, but there’s no way you’d be able to precisely replicate it yourself.

DSC_0316But then again I guess you’d end up with your own interpretation of a Deus bike, which would be individual to you. And that’s kinda the Deus way too, I guess.

DSC_0373As long as you’ve got the balls to do it your own way, you’ll end up with something cool. The Deus philosophy extends past motorbikes, and could even become a mantra for life.

DSC_0314Okay so maybe that’s taking it too far. We’ll just stick with the badass motorcycles then.

DSC_0354The Deus concept is spreading around the world. The House of Simple Pleasures is joined by Bourke Street Cycleworks in Sydney focusing solely on bicycles, The Warung of Simple Pleasures in Bali, The Temple of Enthusiasm in Bali, and The Emporium of Post Modern Activities in Venice Beach, California.

DSC_0323If you ever find yourself with a couple of spare hours in Sydney, I highly recommend a visit to The House of Simple Pleasures.

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andrewcoles.eighteleven@gmail.com:


2 Comments

  1. Tom Gilbert February 26, 2013 Reply

    Excellent blog Andrew. No I haven't been to Deus yet but would love to have a look one day. Ideally, a custom bike for the odd fine weather fling will one day find its' way into my garage. As always, wonderful pics. BTW I also noticed a Classic Adelaide cap on the table. The previous customer must have left it behind!

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