Martini Racing

DSC_0608It’s a fact of life that sponsors pay for motor racing and they want the maximum return for their investment. As a result motorsport PR departments work overtime to deliver results, and their efforts are usually pretty cringeworthy (Sebastien Vettel edition Infiniti FX anyone?). But occasionally they get it oh so right.

DSC_0621At Goodwood all Martini had to do was line up 14 priceless pieces of history and let the cars do the talking. Instant success. I don’t think this post really needs any more words than that.

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andrewcoles.eighteleven@gmail.com:


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