Pretty much everyone who’s into cool stuff is aware of Deus Ex Machina, the guys who started off building ridiculously fresh motorcycles and have since branched out into clothing, fixie bicycles, surfboards, skateboards and pretty much anything that takes their fancy. Whilst Deus haven’t branched out into sports cars (yet) and despite Any Given Reason not being a motorcycle (or bicycle… or surfing etc) blog, I think this is definitely going to be of interest to our readers.
“Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun that just owning something. The Deus philosophy recalls an era before the various pursuits were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice”.
Deus’ own words, and I couldn’t agree more. Without knowing it, that’s really the philosophy that guides anyone who’s into old cars and building things, and I think why a lot people feel a natural attraction to the Deus brand.
The House of Simple Pleasures is pretty easy to get to. Located in inner suburban Camperdown in Sydney, it’s a quick 10 minute bus ride from the CBD Central Station, and situated right on the Great Western Highway. The huge motorcycle on the wall gives the game away.
Deus is the brainchild of Dare Jennings, founder of the Mambo clothing company, so it’s no surprise that these days the Deus clothing business is probably far bigger than the motorcycle side of things. But at the House of Simple Pleasures they seem to have struck the right balance – it still feels like a motorbike shop with a some clothing for sale, rather than a clothing shop with a couple of motorcycles dotted about.
From the shop floor you can see into the workshop, where a huge variety of bikes are under construction. Although, I’m not really sure just how much serious work goes on in this facility – I’d say that the noises of welding, grinding, tuning motorcycles would somewhat disrupt the chilled vibe of the store.
In addition to their own clothing lines, Deus also sell parts for bikes, and stock a range of riding gear and helmets. A cool little detail I noticed was that Deus stock two ranges of leather riding jackets – brand new, and old vintage ones that are already ‘worn in’ for you.
The Deus style looks very simple at first glance, but it’s actually ridiculously difficult to achieve this style in such a cohesive way. You look at this bike here and think it looks pretty simple, but there’s no way you’d be able to precisely replicate it yourself.
The Deus concept is spreading around the world. The House of Simple Pleasures is joined by Bourke Street Cycleworks in Sydney focusing solely on bicycles, The Warung of Simple Pleasures in Bali, The Temple of Enthusiasm in Bali, and The Emporium of Post Modern Activities in Venice Beach, California.Camperdown #Dare Jennings #Deus #Deus ex Machina #Harley Davidon #Mambo #motorbike #Motorcycle #MV Augusta #Norton #Sydney #Triumph #Yamaha