Roots in racing – the Porsche Cayenne Medical Car

DSC_0386Doctors and Porsche’s, it’s a marketing match made in heaven, right? But as we all know (highlighted by this excellent video), as much as the public opinion of Porsche may be linked to the medical and legal professions, its real roots are in racing, not posing. (seriously, watch the video).

Screen shot 2013-03-11 at 10.07.08 PMAnyone who attended the recent Clipsal 500 or watched it on TV probably saw this colourful Cayenne chasing the field on the opening lap as the medical car and didn’t think twice about it. The 4.8 litre V8, 309kw Cayenne GTS carries the chief medical officer, other medical staff and their equipment and is the first response vehicle in the case of a serious accident.

DSC_0388However a closer look reveals a fascinating livery designed to celebrate 2013 as the 50th anniversary of the immortal Porsche 911. The entire car is covered in racing and rally posters from the 1960’s and 1970’s, from the Rallye Monte-Carlo…

DSC_0394… to the Targa Florio, the 24 hours of Daytona and everything in between.

DSC_0392Now of course one could argue the significance of using the Cayenne as a platform to celebrate the 911, given that many view the Cayenne as the car that first started the bastardization of the Porsche brand. But I prefer to view it another way; the Cayenne is without a doubt an excellent cash cow, and over the last decade has provided Porsche with the capital needed to make the 911 what it is today. Would the 997 GT3RS 4.0 be so divinely brilliant if the Cayenne didn’t provide the funds enabling its development? The Cayenne has probably done more for the 911 than most diehard’s would care to admit.

Either way, let’s hope the fate of the 911 tribute Cayenne medical car is a little better than last year’s Panamera that preceded it…

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1 Comment

  1. JTMILLER March 13, 2013 Reply

    I see the cayenne not as a start of bastardisation but as a sensible solution for a tow car. Just go to a track day with porsches and a solid 50% of the 911s arrive and leave on the back of a cayenne. Porsche should sell them in a twin pack, Cayenne, 911 and a car trailer!

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