Burger Meet is now seven events old, but the concept behind it has never changed. It’s a relaxed meet for ‘interesting cars and their owners’. And just what constitutes an interesting car? I don’t want to be the judge of that, and nor should I be. As long as you think that someone will find your car interesting, it’s welcome!
Burger Meet has never really been properly planned – it has just kind of evolved into what it is. I’m pretty confident in saying that it regularly features the most eclectic and diverse range of cars that you’ll ever see in South Australia. That’s not Any Given Reason’s doing – it’s purely down to everyone who makes the effort to come out. Once again, thanks!
In 2017, Burger Meet Seven proved no different. One of the great things about organising this event is that we truly have no idea of what will come – it’s just as much of a surprise for us as it is for everyone else. It’s truly bewildering, and for the last couple of years we’ve seen cars come to Burger Meet that we had no idea even existed in Adelaide. It’s pretty cool.
Here’s a small indication of just how eclectic this collection of cars was – it’s one that I’ve just noticed now, as I sit and write this story. Our photos this year are shot by Tom Goldsmith, and I personally think that they are excellent. Tom also did our event poster, and it blew me away. Please, get around his work – it’s brilliant. You can find it by clicking here.
What I find fascinating is that Tom’s photos are of the cars that caught his eye, which is exactly how I shoot events. But what I find most interesting is that he has managed to cover an entire event without really photographing many of that cars that I probably would have. There was a Murcielago, a Ferrari 246 Dino GTS, a McLaren 570S, a new Alfa Romeo Giulia Quadrifoglio, a Mercedes-Benz 450 SLC gravel rally car, and plenty of other stuff.
Tom shot the cars that really appealed to him, and wasn’t so interested in many of the cars that get me excited. This is not a bad thing; quite the opposite. It’s just an interesting highlight of the fact that there really was something for everyone at Burger Meet, and I find that really cool. I’m sure that every photographer shot the event differently, according to their own tastes. That itself encompasses what Burger Meet is all about.
The 2017 event poster came out even better than I had hoped, and it is a credit to Tom. All I did was to send him a garbled and slightly rushed email with some brief thoughts and ideas, and a couple of days later he came back with this! We’ll be doing a run of A2 prints in the coming days, so flick me an email (email@example.com) if you’d like one, and we’ll get it happening.
As a side plug, I’d highly recommend contacting Tom if you need any graphic design work done.
Early Burger Meets moved around each time, but after three Meets, I’m pretty happy to say that I think we’ve found a home at Penny’s Hill. The venue is perfect, the staff are great, and owner Tony Parkinson is a proper petrolhead. He gets it.
The guys from Rapture Media even came out and produced this really cool video. Thanks for coming, guys!
Tom and the crew from The Kitchen Door Restaurant did a stellar job of getting the burgers out. Those guys had an outfit that ran with military precision, getting more burgers out faster than ever before. The line was a little longer than we’d hope for, but it was simply due to the fact that we were all blown away by how many people came.
We really don’t want the stress of organising a major event, but that’s what Burger Meet is fast becoming. I think it’s safe to say that in 2018, Burger Meet Eight will be a little different. It will either be super underground, and many unfortunately won’t know that its on until after it’s already finished. Or, we’ll go big and have a go at running a proper event. If we do go down the path of being a little more organised, making sure that it doesn’t loose that spirit of spontaneity will be mandatory.
Which direction do you think we should take it?
The scale of the event this year definitely surprised us, as it seems to every year. In 2016 we had around 300 cars in attendance, and we expected similar for 2017. As proof, we had 320 of the round Burger Meet stickers made up.
Unfortunately, they were all gone before the official 6pm start time.
The night was so busy that we never got a chance to count numbers. Luckily, a friend contacted us after the event. He had taken a photo with his drone, and in that photo he counted 573 cars! That’s just insane! There would have been around 1100-1200 people, too.
To put that into perspective, click here to see the event report from the first Any Given Reason Burger Meet in 2012. We filled the Coles carpark at Blackwood with 60 cars, and the concept has never really changed since then. We’ve just had to continually find bigger spaces.
2017 was particularly special for Luke Jaksa and I as we chose to use Burger Meet to launch our print magazine project, Sports Car Safari. We’ve been kicking the idea around for the last few years, and about six months ago we decided to get in and make it happen. And where better in Adelaide to launch it than at Burger Meet?
We were able to arrange a handful of feature cars from the magazine to attend Burger Meet, including Stewart Kay’s stunning ’65 911. This is a pretty special car, as it is the third right-hand drive 911 ever built, and the first 911 to be delivered in Australia. Stewart also owns Australia’s first 911 Cabriolet, and he brought them both down and parked them alongside each other.
I won’t bore you with the intricate details – I’ll save that for a future post. But in a nutshell, Sports Car Safari explores the ways in which fun and interesting cars can enhance our lives. It follows a reasonably similar concept as Any Given Reason, but it allows us to put a whole lot more time and effort into the stories and the photos, and to geek out in ways that an online space just doesn’t allow. Plus, it’s a really nice experience to hold a piece of printed work in your hands. We don’t think it’s an entirely good thing that the world is going purely digital, and in some small way, I guess we wanted to make a stand.
We’re exploring a new model, too. You can get your quarterly copy of Sports Car Safari for free – there is no cost. We’ll soon be publishing a list of places around Australia that will stock it, and all you need to do is get there and pick one up. Find all the details across at the Sports Car Safari site.
2017 also marked the first Burger Meet that I have not attended in person. Any Given Reason is now based out of North London, and whilst it would have been incredible to come back home for the meet, this time it just wasn’t practical. For me, Burger Meet was an anxious couple of hours’ spent sitting at my computer. I got up at 4am, made several coffees, and sat consistently checking emails and messages, and refreshing Facebook, Instagram, SnapChat and FaceTime, hunting for updates from any source that I could. I’m going to be honest – it wasn’t a lot of fun. I would much rather have been back at Penny’s Hill with everyone else. Ah well, the Goodwood events will make up for it in a few months time!
A lot of Burger Meet was organised via email in the weeks prior, but I owe a huge debt to Luke Jaksa for really making things happen in the days leading up, and on the night. From collecting stickers and posters in the lead up, setting up the venue, making sure that everyone was all okay, and manning the Sports Car Safari tent, Luke really did shoulder the primary responsibility of single-handedly ensuring that everything went to plan. Thanks man!
And while we’re on the subject of thanks, I need to mention Tom Gilbert at Adelaide Hills Toyota for his continued support of our various endeavours; Karl von Sanden, Ruth Jaksa, and everyone else who pitched in on the night; and Tom and his team from The Kitchen Door Restaurant at Penny’s Hill.
Photos by Tom Goldsmith
Words by Andrew Coles
#Adelaide #Any Given Reason Burger Meet #Burger Meet #Burger Meet Seven #McLaren Vale #Penny's Hill #South Australia #Sports Car Safari #The Kitchen Door at Penny's Hill